Is Shapeways the best place on the internet to sell your 3D printed designs? Eric Ho sure thinks so, and he should know because he worked there as their Social Media Manager. Now he has a stable of designers that work with him to create original 3D printed memes (with a lot of Corgis!), and sells them in his Raw Legend Collaborations shop on Shapeways (ShopKeep Corgis). In this WTFFF?! episode, Tom and Tracy Hazzard learn how Eric exploits social media to tell the story behind his 3D designs in what is one of the most effective modern marketing strategies. His success is living proof that marketing in the niche works.
Listen to the podcast here:
3D Printed Memes & Marketing In The Niche With Eric Ho Of Raw Legend Collaborations On Shapeways
We have a good interview with Eric Ho of Raw Legend Collaborations. He’s an entrepreneur, social media specialist, and digital marketing expert. I love what he’s done. I love the fact that he reached out and messaged me on LinkedIn, which is how he found me. He pushed out there. He’s got an interesting model and I think we should hear it.
A little background, he was in charge of social media and digital marketing for Shapeways for quite a while. He is an expert in the areas that he’s going to talk about in this episode. If you’re interested in promoting your 3D printed or even other types of products through social media, you want to pay attention to this episode.
Eric, thanks for joining us. I wonder if you could help our readers by starting out with a little bit of background on yourself and how you became an expert in social media and digital marketing.
What has that to do with 3D printing?
First off, thank you, Tracy and Tom, for having me. I’m a big fan of your work. You guys are design rock stars. I am from New York City. I come from a traditional sales and marketing background. I’ve worked in sales and startups my whole life, including Shapeways. For the readers out there, Shapeways is the world’s largest 3D printing service marketplace where anyone could design something by going to the site, and Shapeways will print it and ship it to you. On top of that, it’s a marketplace where any business people, entrepreneurs, and designers artists could make their 3D printed designs for sale and open the shop on the Shapeways marketplace. At Shapeways, I was their social media manager where I managed all of their social media platforms, engagement, and wrote a lot of content for Shapeways.
You knew what a Shapeways customer was like because you conversed with them all day.
I was engaging with all of the users across Facebook, Twitter, and Instagram. We’re always seeing a lot of the designs and 3D models people were making and selling. I had an idea of what are the different niches and communities that people were designing for. There’s a lot of popular categories on Shapeways from model trains, tech gadget enthusiasts like GoPros, drones, and jewelry. One of my popular most favorites is the memes and figurines category.
Memes and figurines, in general, in 3D printing are popular because it’s easy to make modifications and come up with that.
When you think of 3D printing and its ability to bridge the gap between the digital world and the physical world, you automatically think of designs like bringing to life 2D artwork and 2D images or 3D modeling software and being able to print it out with 3D printers. That’s an immediate way to connect with consumers and users, for them to grasp the concept of 3D printing.
When you were at Shapeways doing their social media management, were you conversing more with potential customers buying on the marketplace or the actual marketplace members who are creating content and putting it up there to sell?
I was conversing with everyone from designers, makers, sellers, and media people who were writing articles and mentioning Shapeways. I’d say that the Shapeways community is mostly made by the makers. Most of the people are using Shapeways to design and make products for themselves. That’s one of the beauties of the platform. You’re able to design and manufacture for a market of one, which is yourself. You could test that product out on a Shapeways marketplace to see if there’s potential mass interest. That will lead to opportunities for opening it and selling on the marketplace.
It’s interesting that you decided to open your shop.
You’re no longer employed by Shapeways at this point. You’re breaking out on your own and have your own Shapeways shop.
It’s been a while since I opened my own Shapeways store. I felt that I always had a good grasp of the different niches and what’s popular. I understand the internet well. I spend a lot of time on sites like BuzzFeed, Reddit, and Mashable. I keep up with all the news and pop culture. I’m able to see these trends and link it back to product design. What are people looking for? What’s a good price point? How could I manipulate an idea into a product that people would want? I’ll do my due diligence in doing market research and asking around. I’ll eventually come down to a design that has mass consumer appeal, form, functionality, and either solves a problem or provides value to a consumer.
It makes them laugh.
It creates emotion like laughter and happiness.
It either involves pain and solving a pain point or it thrills them. Those are the two likely ways your product is going to get sold. Interestingly, we’re talking about this subject because I gave a talk about makers making profits. We were talking about market and message as the two Ms. We talked about it as MMP, Market, Message, and Pricing. Those are the three most critical things. There are lots of other things in there. Finding and matching that market to the marketplace is important, which you’ve done well here. Not only did you find a niche in which you felt you could do something interesting from a product design standpoint, but you also matched it to the Shapeways market that you’re talking to.
I do not have a 3D modeling background, which makes my story even more interesting. I work with talented artists and designers who have been using Shapeways and 3D modeling for years. They could 3D model and photo top 3D modeling software from ZBrush to Solidworks that I could have never done on my own. I essentially am collaborating with 4 or 5 artists who are doing all of the designs for my shop.
You’re feeding them ideas and then they’re creating their creations to match that marketing idea? It’s a great idea.
It’s almost an exchange of skills. One thing I’ve noticed working at Shapeways is that a lot of these artists design a lot of cool things but they don’t necessarily sell on the marketplace. It’s mostly because either they’re designing for themselves or they don’t know how to market or sell themselves.
We find that a lot with artists. They don’t know how to sell themselves. They’re not as good at that. Let’s transition to that. Can you give artists, some social media and marketing tips for what’s the best way to talk about yourself?
It depends on what you are marketing. Are you promoting yourself or your artwork? Is the intention to sell? Let’s take Shapeways products, for example. If you’re looking to market and promote yourself, it doesn’t matter how much you promote if your product sucks. The only way to do that is to gauge feedback. The best way to gauge feedback is to make an initial post of your work. Share your posts to your own personal network like your family, friends, and coworkers. Ask what they think about it. Take that and gauge that as a feedback loop.
I use that gauge of that. A lot of times, we’ll post something out to our family. Our family will be nice about it. They’ll comment and they’ll say, “That’s cool.” If they don’t share it, it’s a signal that either they’re not your market or there’s a problem with it.
I’ll straight ask people, “Would you buy this? Why would you not? If you’d like it, you could check it out.” I come from a sales background. They teach you a lot about how to ask for the close.
Artists aren’t good at that.
You can learn it. You have to get comfortable with it. It requires a lot of stepping out of your comfort zone. What I’m doing with my artists is that I do all the marketing and selling. We have a simple business model, we split sales 50/50. It makes things easy. They do what they love. I do what I love, which is being able to have my ideas brought to life by them and being able to sell it for them and get a profit for each of the products we launch and bring to the market.
That makes a lot of sense. We’re involved in a lot of high-level business networking groups, mentorship groups, and things like that for a lot of entrepreneurs that are trying to grow their business. The reality is that one of the most important things you can do to grow your business is to realize you may not be best suited to do it all. You need to learn and understand what you don’t know and align yourselves with other experts or partner alliances that will do the things that they’re best at and leave you free to do the things that you’re best at.
I found it interesting that in your blog post you were talking about your main artist, Kostika.
His name is Kostika Spaho. He’s a rock star designer.
His work is beautiful. In your blog post, you say that his work wasn’t selling before because it wasn’t a good match for the marketplace. The minute you switched it, his work was selling. He was doing all that work and posting it up, but it wasn’t getting any sales. Now, he shifted. He’s still doing beautiful artwork. He’s doing it in an area in which you sent him and it’s selling.
The first niche that we chose to target was science and super niche-popular animals. Our first wildly popular design was the tardigrade, which got famous on a show, Cosmos. It’s being featured in the Museum of Natural History in New York City. There’s been a lot of coverage around the tardigrade. It adds fuel to the fire of people searching for tardigrades.
It’s going viral and that helps.
The design is also good, which is important. If you’re able to market it and promote it the right way, it adds philosophy to the sharing, promoting, and traffic to the product page.
This is a good lesson for all entrepreneurs, especially younger ones starting up projects. You can either own 100% of something that’s doing a low volume or, in your model, you can own 50% of the profits of something that’s working, moving, and selling. Which of those do you want to be? There’s nothing wrong with strategic alliances and revenue sharing as long as it’s benefiting everyone. It sounds like you’ve found a formula that is.
I also believe that it could be applied to many other areas of life. We’re living through the internet generation where everyone is reachable on social media and online. We’re living through a sharing and exchanging of information and skills type of economy. You’re bartering one skill for another. Whether you want to start a business on Shapeways or start your own website and you don’t know how to code, you always meet these people who you could work with. It could be an online meetup, sites like Meetup.com or Facebook groups. I met my designer, Kostika at a Meetup. We kept in touch and we didn’t even start anything until almost a year later. Keep meeting people and understand your strengths and analyze your excuses. You can say, “I’m not good enough,” “I don’t have this skill,” or “I don’t have that skill.” You can always meet people and acquire those skills as long as you’re bringing something to the table as well.
It’s the entrepreneurs’ trap, though. They think that they have to get good at all these things. It’s a big mistake because you can’t do what you do best, what makes your business unique, and what makes you as an artist unique and then go out there and learn everything possible to know about social media or coding. As you said, you’re great at marketing, but you knew how long it would take you to get good at 3D modeling. It’s incredibly difficult. That’s why I don’t do the modeling in our pair here.
That’s amazing. How do you and Tom work together during your design?
It’s like your model. I do front end marketing and identifying the market and the target. We brainstorm together and come up with the concept for what is going to be a unique product for us and what we think we can be successful with is on both the design side as well as on the marketing side. That’s exactly how we work for our customers. We work as a team to do that. I do all market research and all that part front end. Tom takes it, refines, and turns it into a beautiful project built in the computer.
I’ve been doing CAD work for a couple of decades plus. Tracy gives me that initial direction or we work on the concept together on paper. I get a picture of it in my mind of what it is I want to create and what form it’s going to take. I figure out how I’m going to create that on the computer.
We collaborate together along the process to make sure it’s matching what I envisioned for the market and Tom can achieve it. There are always functional constraints and issues. We pull it together again. I have a team that I use to help promote it if that’s the way we go. Typically for our clients, they do the promotion side of things, but the message is already built into the design of it. When we give a project to our clients that’s going to go up on Amazon, we do the whole description. We recommend the name of the product. We recommend all of that because we designed it to have that marketing message, to begin with.
It makes a product much easier to market and sell when you’ve designed it for that particular market from the get-go. You’re finding who your customer is and what they’re looking for. Trying to force-fit marketing something after the fact, we need to say, “You have this product. Who am I to sell for? Who could we sell it to?” If you aren’t clear on that, you can spend a lot more marketing dollars in putting it out there anywhere. You’ll sell a few because you’ll trip on some customers but it’s not going to be efficient.
One of the beauties about 3D printing is that there are low manufacturing costs. For example, I’m selling 3D printed corgis and they’re successful. Before coming to corgis, I’ve had a few designs fail. That might have cost me $20 to print. I always tell designers, “Don’t launch an entire suite of products all at once.” Spend that $20, $30, and test it out in the marketplace before launching a whole line of gold rings.
Make sure rings sell first and then go out and start making more models on the ones that sell. It’s exactly what we say. The other thing we do is we highly recommend that once you have an audience, make more items that appeal to that audience. Diversify because you’ve got an audience you can already talk to.
Don’t make the same type of products and say, “We’ve gotten one item to work. Let’s make a couple of different designs.” What other types of products is that same kind of customer interested?
If they’re interested in jewelry and they already bought rings, make them bracelets or pendants. You expand your line that way rather than, “We go from rings and the next thing we do is make memes.” It doesn’t always make sense. That’s not necessarily the same customer.
For example, with the tardigrade, we started out with the tardigrade sandstone finger-ring. We branched it off into a tardigrade bottle opener, which did well. We redefined the tardigrade design itself and turned it into a wire-framed tardigrade keychain.
It’s abstract and I like it. It’s nice. That’s smart because you know that that’s what is interesting in your market. They came to you because of the tardigrade. They want more things that have to do with that. The more exciting they are or the more of those people who are interested and coming across you, you’ve got something that appeals to somebody who doesn’t want something so literal. They want something abstract. You’re broadening your reach within that audience.
I would also say that if you know any influences or thought leaders in that niche, try to reach out to them and get their feedback. Instead of doing a whole market research on a whole group of people, getting a celebrity or top blogger in the community to assess your design could save you a lot of time. They might even be willing to blog and promote it. You can hit the ground running off the bat once you launch a product. Give them a product to review. If they endorse your product, that’s a good way to get immediate attention to your products.
How important are reviews in the Shapeways style community and what’s going on in 3D printing? It’s critical in Amazon, but is it critical in that audience?
It’s hard to tell. I don’t think Shapeways has reached that critical mass like Amazon where any one particular product sells millions or hundreds of thousands in volume, which gets a lot of customers coming back to the product page to review that product. A lot of it depends on the designer’s reputation.
It’s more about how the designer is presented. That’s important to promote yourself, not just your work.
Building a reputation, having other sites that link out and talk about your artists’ history, what you’ve done in the past, and stuff that highlights your background and tells the story. It’s all about storytelling. Being able to tell a story of why I am making these 3D printed corgis. I could tell you that I’m a big fan of corgis. I think they are cute and adorable. I saw online that a lot of people are cosplaying their pets.
Can you tell our audience what a corgi is? I don’t think we have quite a techie an audience.
Corgis are adorable dogs that have box-like features. They have big long ears. They’re short and stubby. Just google corgi.
You’ll see a ton of them on Instagram. They’re huge.
This is a popular dog breed. People love their dogs and are willing to spend a lot of money on their dogs.
Eric, help us and our audience understand, in terms of production, maintenance, and all that. You’re handling social media. The artists are creating designs. You’re probably putting the listing up in the shop on Shapeways. The way this works is you’re trying to drive traffic to the Shapeways shop, people decide to buy it, they pay Shapeways, and it’s shipped to them by Shapeways. You guys collect your cut and split it. Is it that simple?
It is pretty much that simple.
It’s a low maintenance business from the manufacturing side of things.
Some people take it further where they bulk order their own designs and sell it on other sites like Etsy or eBay or trade shows at a higher markup where they could have their personal packaging and branding. I prefer low maintenance. I’ll market and drive traffic to my product pages on Instagram to be my most successful platform.
It makes it easy to shift out of if it’s not selling.
You have no inventory.
Is there ever any consideration to selling certain items on another site like Amazon even if it’s print on demand? I don’t know if a lot of mainstream consumers know to go to Shapeways for these types of things. I would think they might first go to Amazon that sells about everything.
I do not sell on Amazon so I can’t speak on behalf of Amazon.
Etsy would be the same thing. Selling on Etsy has a broader reach in terms of product types. We keep saying this. The Shapeways shop had been shaping all of these marketplaces, whether they’re selling downloads or they’re selling actual printed products. They are the 3D print converted for the most part because people know. This is my biggest complaint. If you have a Shapeways object, don’t put 3D print in your title. It’s a waste of characters. I cannot tell you how many people put 3D printed whatever. It’s a 3D printed shop. If people don’t know what 3D printing is and the trip across it, they don’t care. Don’t waste your characters there. It’s converted. We think that if you’re going to be out there and not speaking to the converted, maybe you want to try an Etsy shop and see how it goes.
The thing with Etsy is that you’re able to do your own packaging and shipping. You can add your personal branding to it. Let’s say you’re ordering white plastic, you could paint it and sell it on Etsy and add your personal touch like hooks.
Turn them into ornaments. There’s a case for both ways.
I’m not being negative about the selling through Shapeways at all. I’m thinking if there are more opportunities. Somebody who’s looking for a corgi figurine may not be thinking that they can get one that’s 3D printed. They may not think to go to Shapeways.
They’re likely on Facebook and other places. It doesn’t matter what links you’re sending them to.
I agree. Some of these bigger sites might have bigger SEO and search power than Shapeways. I found that being able to build relationships directly with customers has given me an advantage so that I don’t have to worry about that.
You’re driving all your traffic in, that’s the point.
One thing people don’t know about is that Facebook groups are slowly becoming the forums and backbone of communities, in general. There are Facebook groups for almost any type of community on the internet. I’ve joined almost every single corgi Facebook group and promoted my products there. A lot of people in these groups associate me with corgis and they’re big fans of my products.
How do you do that without sounding salesy?
The product is that good.
You make cute comments about it like, “Look how fun it is.” You take good photos of it and let it sell itself.
I’ve gotten comments that are straight spam but I liked it so much. Always put 80% of the effort into product design and 20% into marketing. Always focus on product design first.
Make sure it’s great. I don’t disagree with that. That is critical. Besides Facebook groups, I noticed on your blog posts that you mentioned Instagram. You have some tips on how to make it work better on Instagram.
You’ve got to put in work on Instagram. For example, you have to search the hashtags, search the corgi hashtags and you’ll see hundreds of photos. Even before joining Shapeways, I already had a large Twitter following. I only grew my Instagram following because I had so many Twitter followers. Search the hashtags of people posting photos of corgis, know the popular hashtags to search, and like and start commenting on those photos. Say, “I liked the photo of your dog. I have a product on my page. Check out my page.” Do that for every single photo. It’s almost like cold calling.
You start commenting on other people’s posts and it makes sense. They start to say, “I want to check you out.”
Do the same for Twitter. Search the keywords that relate to your demographic or product. This could be Celtic jewelry and you’ll get a whole live feed of people talking about that product or that topic. I always tell people that Twitter is the cocktail party of the internet. You’ll be able to jump into these conversations without it being awkward because your tweets are meant to be public. You’re meant for people to reply to you and favorite your tweets from strangers. Be a practitioner and think of it as, “I could be picking up yellow pages and selling. I could be on social media on my phone, in the car, sitting down, watching football, and be promoting my work and engaging with real-life users or spending time online.”
That’s my favorite part about our show. I love the interaction. I love that we get tweeted and messaged. I love that part about it because it makes every episode we do better. I used to think of Facebook as a time sucker. Now, I found how I can be efficient in doing it. The best way to get in touch with me is to do exactly what Eric did, which is to message me. You found me on LinkedIn and you messaged me.
LinkedIn, Facebook, or Twitter, you’ll get us directly.
It’s a good thing because our mentee, Kelechi, who won our mentorship contest, was the first one to apply to the mentorship contest. There was a problem with the form. He Facebook messaged us about the form which I immediately fixed. He had to go back and reapply. He was persistent. That’s one of the things that caught our attention. He rose above the pile because of that comment. That’s what happens with your customers. Not only do they remember, “I saw this figurine,” but they had a conversation with you about it.
People don’t want to be sold to by a logo anymore. You want to talk to a human. A lot of brands are doing their customer service on Twitter. Some of the best examples are airliners like KLM who are responding to every single complaint on Twitter and using Twitter as your customer service and social. That gives your brand an advantage and allows you to connect with your users. It’s not a one-off sale. You always have to think about lifetime value. “Will this person purchase again? Will this person become an evangelist or ambassador for my brand?” Think about users as people and talking to them as people do.
It’s good words to the wise for anybody out there doing modern marketing.
Do you have some new special things that are coming out or is there something you’re thinking about working on?
Going back to your mentee who DM-ed you on Facebook, I’ve been blogging a lot about my social media tactics. One thing I’ve been trying to do is get more press around my store and testing out new mediums. Being on your show, for example, is something I haven’t experimented on. I’ve been experimenting with new forms of promotion aside from social. I’ve been trying to get my stuff on more media publications. I got my corgis featured on Mental Floss. They showed an article and my work has been going viral. I’ve had huge amounts of sales.
I’ve heard good things about Mental Floss articles. They do have a huge audience.
People have to understand that there’s a social media manager managing these fake pages. Here’s a marketing trick that people who are reading should try to direct message these brand pages. If you land on a brand page like BuzzFeed, Mashable, or some type of niche blog or Facebook fan page, you can message that person. Also on Twitter, too. If they give you the option to message, send them a direct message, and see where it goes. Introduce yourself. I’ve been getting some good success with that.
That’s good. It’s hard for a lot of designers and artists to put themselves out there. What you’ve got here is a great way to have them find a way to do it with an alliance and/or have to build up their strong suit, which is what I had to do. I’m not the social one, but I had to step up for our business because the world was changing.
Eric, you made a good point about trying to get some mainstream media. I don’t mean printed magazines even. Online magazines and publications are a great way to reach people. The more that you’re willing to tell your personal story about how you found some success marketing your products and being willing to talk about that, you’ll probably get a lot more exposure for sharing those tips. People will learn about you and see your corgis and your other models that are out there. You’ll gain more sales from it. It’s a good strategy.
It helped us when we started to spread out beyond the 3D print community. We needed to build up our reputation within that, but when we started to spread out beyond that, it changed things for us. That’s where the growth happened. We were willing to talk about podcasting and 3D printing on Forbes. Because we were willing to talk about that, all of a sudden, people were noticing. “These guys are 3D printing.” “These guys are podcasting.” It’s important to have a topic to discuss with mainstream media that has a bigger play than your niche.
I don’t know if certain sites are going to be all too interested to talk about corgis. It’s probably a small niche of people interested in that community, focused groups, but they’re willing to talk about how niche marketing is working. Social media are merged working to highlight and promote sales of a niche category. You have to make sure your message and how you talk to them matches. You can’t do a straight sales pitch to them.
It also branches out. The corgis and the tardigrades are set up like a conversation starter for potentially leading into a new business model that could come out of it. For example, people have been messaging me for custom design work. I could potentially offer custom design services where I’d use the exact same model. I would feel the communications on what they want to design, outsource the design job to my designers, and pay them for that. There are others like doing design consulting or writing a how-to eBook on how to market and promote your work. It’s all about thinking entrepreneurially. What are the breadcrumbs that are going to lead to bigger opportunities?
Surrounding your topic or what you do special. Eric, I’m glad you came to our show and you LinkedIn messaged me. This is useful for both those out there who are entrepreneurs, as well as those out there who are designers and artists and trying to figure out how to promote themselves.
Learn to tell your story. Begin with telling your story to people you’re comfortable with, like your friends, family, and coworkers. The water cooler conversation is the best way to sell.
Thank you, Eric. We look forward to your blog posts and showing off your corgis and the other items as well.
Thank you, guys. The one thing I noticed while talking to you guys is that you have amazing chemistry. Teamwork makes the dream work. I have amazing chemistry with my designers. I want to give them a shout-out. Kostika Spaho. Corretta Singer, who is an award-winning animator based out of Jamaica. It doesn’t even have to be local.
Thank you, Eric.
There are many great things to talk about in that episode. It was jam-packed with lots of good information. It went on for a little while, but it was valuable information. One of the areas that speak to me is about cooperation and collaboration as opposed to competition. We’re seeing this a lot in many aspects of business, not only our business but many other businesses. I think back 10, 20 years ago, businesses were more built around privacy, secrecy, non-compete, and all these sorts of things and thinking that everybody had to do it themselves.
Develop core competencies and build up all aspects of your business. Not only is that isolating, but it’s not possible to do it well.
Eric Ho and his team are a perfect example of that.
That 50/50 model is a demonstration of the value that marketing has alongside the design. It’s giving them equal weight, which I agree is of great importance. You don’t need to devalue the marketing because it’s a lot of effort. I can tell you that firsthand from doing it.
It’s a lot of effort with a lot of time and uncertain returns. You’ve got to put that labor into it and try and see what works.
We both know how much we keep talking about on this podcast, the value of design. You must value that as well. To give them equal weight makes a lot of sense because they both have as much to do with the successful sales of products.
In fact, even in our business, without getting into too much detail, we have some business alliances, business relationships, like contractual relationships with other companies, where we revenue share 50/50 on whatever it is that we’re doing.
It makes sense because the effort is equal. That effort is equally valuable to the net result.
They’re such experts in their field that it would take us years trying to duplicate internally what they’re doing. We wouldn’t be as good at it and our sales would be less. Rather than owning 100% of a small portion of a business, I’d rather have 50% of a much larger amount of business.
It’s the way to go. These collaborative marketing and business models are doing much better in the world. I also think that they are allowing you to concentrate on your business that you do well. They’re making much better quality products in the end or quality services, whatever it is that your business model is around.
Between Eric Ho and his designers, that’s a collaboration. They may have their independent businesses but collectively, they’re producing a product and selling together so I’m going to call them a company or an entity. It never ceases to amaze me how many different product niches there are in this world. You’d think how on earth can people make a living selling something as niche-y as little corgi models. It shocks me that they can, but they can.
It’s because there are raving fans and those raving fans buy things. You have to tap into that. You have to find it. Shame on us because we have been taking so long to get our tie out on the market. We have raving fans, too, who are science, math, and 3D enthusiasts.
We found a partner to work with who’s an expert in some of those things that we’re not.
It was taking us so long to do it the hard way, to figure out how Amazon works, how to write the descriptions properly, and how to get a good rank once it’s up there. We found ourselves the right alliance and it worked in no time. We’ll share more about that in future episodes for sure.
That’s good material.
If you’d never make it to market because you are trying so hard to make time for something, then definitely find an alliance. It’s worth it.
If this episode doesn’t highlight to you if you’re getting involved in any product business, in this modern world, whether it’s specifically 3D printing-related or not, if you’re not thinking about marketing through social media and how you’re going to drive traffic to your product, you are going to be left behind. I love that quote, “Twitter is the cocktail party of the internet.” Thinking about all the conversations we have with people through social media, it’s true. You don’t know each other well but you have common interests. There are some great conversations that go on there. Everybody shares that with their following, friends, and circles. That’s how you spread the word.
Tweet us, message us, and Instagram us. Let us know what you think. Let Eric know what you think. Get it out there. We’re @HazzDesign everywhere.
Hopefully, you’ll find a way to get in touch with us. We’d love to hear about your experiences in 3D printing or your product or service.
What you’re struggling with, don’t forget about asking us anything.
Please do. We’re addressing that four days a week.
Thanks, everyone, for following.